Introduction Ad Keywords Tool
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their keyword research tool. Ad Keywords Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how results differed between every one of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Ad Keywords Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all three websites. You can also rollover the graph to see keywords specific to only 2 of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are similar when you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Ad Keywords Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter keywords and industries, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that website’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
This sort of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for one to acquire an SEO advantage on your competitors. Ad Keywords Tool
Along with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser consistent you can look to employ that ad copy technique to a niche market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players in your niche) and which ones they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume as you can see, and you can also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Ad Keywords Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of domain name, key word group, backlink, and comparison search results combined with boundless data export. The performance you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing since our review, which makes it attractive to SMBs.
I find that their tools helpful for aggressive search. I do not use Their own Keyword Smart Search as described above but the amount of information which They give (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Ad Keywords Tool