Introduction Add Keywords
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Add Keywords
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my competitors. The five keywords I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s only for one key word showing how SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu focuses on price, which may or may not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Add Keywords
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a couple years demonstrating the general number of key words being bid on by all three websites. You can also rollover the graph to find key words specific to just 2 of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Add Keywords
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and accessible contact information that can be exported into your CRM or lead management system of this site. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back with domain positions and keyword position changes. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That Type of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways for you to acquire an SEO edge on your competitors. Add Keywords
Together with the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement History, through color coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good persistent you can look to employ that advertisement copy technique to a niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you avoid out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you might exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a search tool. Add Keywords
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of key word group , domain, backlink, and competitor/domain comparison search results combined with data export. The functionality that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for keyword research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing because our review, making it all the more attractive to SMBs.
I find that their tools useful for aggressive research. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Add Keywords