SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options along with their own search tool. Adgooroo
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between every one of my competitors. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword query, revealing how SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or might not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Adgooroo
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also find a chart which goes over a period of a couple years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Adgooroo
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same way as a key word search: You enter a location, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and contact information that is available that may be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of industries. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You start ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run either a report or a report.
This Type of analysis that is competitive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways to gain an SEO advantage on your competitors. Adgooroo
Along with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement History, through colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that ad copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, search volume, and you might exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Adgooroo
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of comparison search results name, key word collection, backlink, and domain along with unlimited data export. The functionality you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find their tools useful for search. I don’t use Their own Keyword Smart Search explained above but the amount of data which They give (in a simple fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Adgooroo