SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Adguru
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see outcomes differed between each of my opponents. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for one keyword revealing SpyFu does arguably the most granular research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Adguru
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also see a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all three websites. You can also rollover the chart to find key words specific to only 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those key words for your own use. As you can see I am on the advertisements tab however, the options are comparable when you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Adguru
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that may be exported into lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups . Users may download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youstart monitoring that reports back with domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps ways to acquire an SEO advantage on the competition. Adguru
With the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this stage, you can see time-of-day visitors, sections, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, through colour coded bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to some market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a specific domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players on your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Adguru
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of keyword collection , domain, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing because our review, making it attractive to SMBs.
I find their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points they give is very A combination that is nice. SpyFu makes its way Each project. Adguru