Background Adsense Keyword Tool
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Adsense Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between each of my competitors. Were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
After conducting searches in my five evaluation terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single key word revealing SpyFu will the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received exactly the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets price, which may or might not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Adsense Keyword Tool
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the chart to find key words specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click on the organic tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Adsense Keyword Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same way You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly ad budget and accessible contact information that can then be exported to your CRM or lead management system of this site. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless businesses. Users may download the templates in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also Keywords youbegin continuing monitoring that keyword ranking changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
That sort of analysis that is aggressive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps ways for you to acquire an SEO advantage. Adsense Keyword Tool
Along with the SEO performance of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see behavior visitors, and segments.
Keyword Ad History
Keyword Ad History will show you, through coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to apply that ad copy technique to some market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, search volume, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. Adsense Keyword Tool
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of backlink , keyword, keyword collection, domain name, and competitor/domain comparison search results combined with unlimited data export. The performance that you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty useful for research that is competitive. I don’t use Their own Keyword Smart Search much as described above but the number of data that They provide (in a simple fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Every project. Adsense Keyword Tool