SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their own keyword research tool. Adthena
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between each of my competitors. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
I found that after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single key word query, revealing SpyFu does the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be important to your business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Adthena
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also find a graph which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the organic tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adthena
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the exact same way You enter a location, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site’s monthly advertising budget that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that reports back with weekly domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run either a one time report or a recurring monthly report.
That sort of analysis that is competitive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help ways for one to gain an SEO advantage on your competitors. Adthena
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different websites. Through this stage, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, through coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a niche market of that larger keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Adthena
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of domain, keyword collection, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search that They give (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Adthena