Background Adwords Analysis
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Adwords Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how outcomes differed between every one of my opponents. Were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for one keyword showing how SpyFu will arguably the most granular investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which might or might not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Adwords Analysis
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also find a chart which goes over a span of a couple years demonstrating the general number of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to only two of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of this chart. It is possible to see and download those keywords for your own use. As you can see I am on the ads tab however, the choices are comparable once you click on the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Adwords Analysis
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same manner You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site’s monthly ad budget that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that reports back together with domain positions and keyword position changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a report.
That Type of analysis that is competitive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive information visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to gain an SEO edge on your competitors. Adwords Analysis
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this stage, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good consistent then you can look to apply that ad copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Adwords Analysis
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of competitor/domain comparison search results name, key word group, backlink, and domain name along with data export. The functionality that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find that their tools pretty helpful for competitive research. I do not use Their Keyword Smart Search as described above but the number of data which They give (in a straightforward fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way Each project. Adwords Analysis