Intro Adwords Analysis Tools
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options alongside their keyword search tool. Adwords Analysis Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between each of my opponents. The five key words that I used were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords Analysis Tools
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the options are similar once you click on the natural tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Analysis Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and accessible contact information that can be exported into lead management system or your CRM. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users may download the templates from the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords youstart tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
That Type of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive data visualization which showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways for one to gain an SEO edge on your competitors. Adwords Analysis Tools
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good persistent you can look to apply that ad copy technique to a niche market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a particular domain.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, look volume as you can see, and you can exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Adwords Analysis Tools
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs have an unlimited number of domain, key word, keyword group, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing since our original review, which makes it attractive to SMBs.
I find their tools helpful for research. I don’t use Their Keyword Smart Search as explained above but the number of information that They give (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Every project. Adwords Analysis Tools