Intro Adwords Analyzer
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Adwords Analyzer
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe outcomes differed between every one of my competitors. The five key words I used were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for one key word showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Adwords Analyzer
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also see a graph which goes over a span of a few years demonstrating that the overall number of key words being bid on by all 3 sites. You may also rollover the graph to see key words specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable once you click on the organic tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Analyzer
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a location, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and available contact information that may be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with domain positions. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This Type of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways for one to gain an SEO advantage on your competitors. Adwords Analyzer
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a good PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your market ) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Adwords Analyzer
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of backlink , keyword, keyword group, domain, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools useful for research. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. Adwords Analyzer