Background Adwords Competition Tool
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own research tool. Adwords Competition Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word question, revealing SpyFu will the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses on price, which might or may not be significant to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords Competition Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For the PPC version you may also see a chart which goes back over a span of a few years demonstrating that the overall amount of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the natural tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Adwords Competition Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and contact information that is accessible that can subsequently be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also You begin ongoing monitoring that reports back together with domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a report.
This sort of analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways for one to gain an SEO edge on your competitors. Adwords Competition Tool
Together with the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad History, through colour bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that advertisement copy technique to some market of the keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they tried and left (which could be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, search volume, as you can see, and you might exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Adwords Competition Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of keyword collection domain name, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing because our review, which makes it even more attractive to SMBs.
I find their tools pretty useful for research that is aggressive. I don’t use Their Keyword Smart Search explained above but the amount of information which They give (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Adwords Competition Tool