Background Adwords Competitor Analysis Tool
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices . Adwords Competitor Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Keywords to observe results differed between every one of my opponents. Were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword query, showing how SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Adwords Competitor Analysis Tool
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also see a graph which goes back over a period of a couple years demonstrating the overall number of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to only two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar once you click the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Competitor Analysis Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the same manner as a search: You enter a place, key words and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with the monthly advertising budget and contact information that may be exported into your CRM or lead management system of that site. I’d like to view SpyFu proceed a step further with this and integrate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups . Users may download the templates from the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also You start monitoring that reports back together with domain positions and keyword position changes and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a one-off report or a recurring monthly report.
This sort of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive information visualization which revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for you to acquire an SEO edge. Adwords Competitor Analysis Tool
Along with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad Background, via coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some niche market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domain.
This instrument is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones they tried and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Adwords Competitor Analysis Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of competitor/domain comparison search results name, keyword collection, backlink, and domain along with data export. The performance you get with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing.
I find their tools helpful for competitive search. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way Each project. Adwords Competitor Analysis Tool