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SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their very own search tool. Adwords Competitor Brand Bidding
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single key word query, showing SpyFu will arguably the most granular investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Adwords Competitor Brand Bidding
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also see a chart which goes over a span of a few years showing the general number of keywords being bid on by all three sites. You can also rollover the chart to see key words specific to just 2 of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Competitor Brand Bidding
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner You enter a place, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site’s monthly ad budget that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin tracking that keyword position changes and reports back together with weekly domain positions. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the option to run a one time report or a report.
This Type of aggressive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways to gain an SEO advantage. Adwords Competitor Brand Bidding
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
Ad Background will show you, through color bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent then you can look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your market ) and which ones they tried and left (which could be ones for you to avoid from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter look volume, from CPC as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Adwords Competitor Brand Bidding
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of comparison search results , keyword, keyword collection, backlink, and domain along with data export. The performance that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for aggressive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Adwords Competitor Brand Bidding