Intro Adwords Key Tool
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their own search tool. Adwords Key Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to see how results differed between every one of my opponents. Were pcmag, digital marketing, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competition sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word showing how SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Adwords Key Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a couple years showing the general number of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to just two of those sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab but the choices are similar once you click the natural tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Key Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts the exact same manner You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and accessible contact information that can be exported to direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart ongoing monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run either a report or a recurring monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help ways for you to acquire an SEO edge on your competitors. Adwords Key Tool
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see sections , time-of-day traffic, and behavior.
Keyword Ad History
Ad Background will show you, through color bars, how often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some niche market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your niche) and which ones they attempted and abandoned (which may be ones for you to avoid out of the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, from CPC, and you might exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Adwords Key Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of domain, key word collection, backlink, and comparison search results combined with boundless data export. The functionality that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for keyword research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing.
I find that their tools pretty useful for research that is aggressive. I don’t use Their own Keyword Smart Search described above but the number of information that They provide (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way Every project. Adwords Key Tool