Intro Adwords Keyword Analysis
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own research tool. Adwords Keyword Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to observe outcomes differed between every one of my competitors. The five key words I used were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competition websites.
After running searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single key word query, showing SpyFu does arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords Keyword Analysis
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years showing the overall number of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable once you click the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Adwords Keyword Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts the same way as a search: You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly ad budget and contact information that is available that can then be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of businesses. Users may download the templates in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing tracking that keyword position changes and reports back together with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run a report or a recurring report.
That sort of analysis that is competitive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help ways to gain an SEO advantage on the competition. Adwords Keyword Analysis
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Ad History will show you, through color coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domainname.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Adwords Keyword Analysis
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of keyword, keyword collection name, domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing since our initial inspection, which makes it even more attractive to SMBs.
I find that their tools pretty useful for search. I don’t use Their Keyword Smart Search as explained above but the number of data which They give (in a straightforward fashion) at the price points they give is quite A nice combination. SpyFu makes its way Each project. Adwords Keyword Analysis