Background Adwords Keyword Analyzer
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Adwords Keyword Analyzer
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between each of my competitors. Were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one key word query, revealing how SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Adwords Keyword Analyzer
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a few years demonstrating the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to find keywords specific to just 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the advertisements tab but the options are similar when you click on the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Keyword Analyzer
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can then add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly ad budget and contact information that may then be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start ongoing monitoring that reports back together with weekly domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways to gain an SEO advantage. Adwords Keyword Analyzer
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to a market of the keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domainname.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones they tried and left (which may be ones that you avoid out of the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter look volume, by CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Adwords Keyword Analyzer
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of backlink , keyword collection, domain name, and comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing.
I find their tools useful for search that is competitive. I don’t use Their own Keyword Smart Search as explained above but the number of data that They provide (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Adwords Keyword Analyzer