Background Adwords Keyword Finder
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Adwords Keyword Finder
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between every one of my opponents. Were digital advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word revealing SpyFu does arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses on cost, which may or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Adwords Keyword Finder
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only 2 of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab but the options are comparable once you click the organic tab (on the upper box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Keyword Finder
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner as a search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly advertising budget and available contact information that may then be exported into direct management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start ongoing monitoring that keyword position changes and reports back together with domain positions. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a report.
That Type of aggressive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for one to acquire an SEO advantage. Adwords Keyword Finder
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some market of that keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a particular domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, from CPC, and you might exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Adwords Keyword Finder
Pricing and Plans
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of domain, keyword collection, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing.
I find that their tools helpful for research. I do not use Their Keyword Smart Search described above but the amount of information that They provide (in a straightforward fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Adwords Keyword Finder