Intro Adwords Keyword Search
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own keyword search tool. Adwords Keyword Search
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe outcomes differed between every one of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses on price, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords Keyword Search
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you may also see a chart which goes over a period of a few years showing the general amount of keywords being bid on by all three sites. You can also rollover the chart to see keywords specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of the chart. You can see and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Adwords Keyword Search
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a key word search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this website’s monthly advertising budget and contact information that can subsequently be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start ongoing tracking that keyword position changes and reports back with weekly domain rankings. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the option to run either a report or a recurring report.
That sort of aggressive analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways for one to acquire an SEO advantage on your competitors. Adwords Keyword Search
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day visitors, segments, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Adwords Keyword Search
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of key word, keyword group domain, backlink, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc study.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed its pricing since our inspection, which makes it attractive to SMBs.
I find that their tools pretty helpful for research. I do not use Their Keyword Smart Search described above but the amount of data which They give (in a straightforward fashion) at the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Adwords Keyword Search