Intro Adwords Keyword Search Tool
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Adwords Keyword Search Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe results differed between every one of my opponents. Were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single key word query, revealing how SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Adwords Keyword Search Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you may also see a graph which goes over a span of a few years demonstrating that the general number of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable once you click the organic tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Keyword Search Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the key words you have researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the same way You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and that website’s monthly ad budget that may subsequently be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youstart continuing monitoring that reports back together with weekly domain positions and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the choice to run a one time report or a report.
That sort of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO edge. Adwords Keyword Search Tool
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see behavior visitors, and sections.
Keyword Advertisement History
You will be shown by Ad History, through color bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to some market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, by CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a research tool. Adwords Keyword Search Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an unlimited number of keyword, keyword group name, domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our initial inspection, making it all the more attractive to SMBs.
I find that their tools helpful for aggressive research. I do not use Their own Keyword Smart Search much as explained above but the number of data which They provide (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way Each undertaking. Adwords Keyword Search Tool