Introduction Adwords Keyword Spy
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices . Adwords Keyword Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how results differed between each of my opponents. Were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
I found that, after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word revealing how SpyFu will the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Adwords Keyword Spy
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all three sites. You can also rollover the chart to find key words specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click on the natural tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Adwords Keyword Spy
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same way You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and contact information that is accessible that can subsequently be exported into your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless businesses. Users can download the templates from the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin monitoring that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords picked up to five competitors’ URLs, and then was given the choice to run either a one time report or a monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for one to gain an SEO edge on your competitors. Adwords Keyword Spy
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement History, through colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser persistent you can look to apply that ad copy technique to some market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you might also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Adwords Keyword Spy
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an unlimited number of domain name, key word group, backlink, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Adwords Keyword Spy