Intro Adwords Keyword Suggestion
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices . Adwords Keyword Suggestion
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see results differed between every one of my opponents. Were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for one key word query, revealing SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Adwords Keyword Suggestion
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also see a graph which goes over a period of a few years demonstrating the general number of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to only 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I am on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Keyword Suggestion
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the same way as a search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly advertising budget and available contact information that can then be exported into your CRM or direct management system of this site. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that keyword position changes and reports back with domain rankings. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run either a report or a report.
That Type of competitive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help ways for one to acquire an SEO edge. Adwords Keyword Suggestion
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, via color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser consistent it’s possible to look to employ that ad copy technique to some market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones that they tried and abandoned (which could be ones for you to avoid out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter search volume, from CPC as you can see, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Adwords Keyword Suggestion
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of keyword, keyword collection domain name, backlink, and comparison search results combined with data export. The performance you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools helpful for research that is aggressive. I don’t use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every project. Adwords Keyword Suggestion