Introduction Adwords Keyword Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Adwords Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords that I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word revealing how SpyFu does arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Adwords Keyword Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years showing the overall number of keywords being bid on by all three sites. You may also rollover the chart to see keywords specific to only two of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Adwords Keyword Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword position changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the choice to run a report or a report.
That sort of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help ways for you to gain an SEO advantage. Adwords Keyword Tool
With the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see segments, time-of-day visitors, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is good persistent then you can look to employ that ad copy technique to some market of that bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a particular domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones they attempted and left (which could be ones that you prevent from the gate). All this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume as you can see, and you can exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Adwords Keyword Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of key word, keyword group name, domain, backlink, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find that their tools pretty useful for competitive search. I don’t use Their Keyword Smart Search as described above but the number of information that They provide (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each project. Adwords Keyword Tool