Background Adwords Research Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their own keyword research tool. Adwords Research Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Keywords to see results differed between every one of my competitors. Were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one keyword query, revealing SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Adwords Research Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating that the general number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just two of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the ads tab but the options are comparable when you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Research Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same way You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this website’s monthly advertising budget and accessible contact information that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin ongoing tracking that reports back with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run either a one-off report or a monthly report.
This sort of analysis that is aggressive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways for one to gain an SEO edge on your competitors. Adwords Research Tool
With the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see behavior traffic, and segments.
Keyword Ad History
You will be shown by keyword Advertisement History, via colour coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a specific domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones that you prevent out of the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume as you can see, and you can exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Adwords Research Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of keyword, keyword collection domain, backlink, and comparison search results along with data export. The performance you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed on its pricing.
I find their tools useful for research that is competitive. I don’t use Their Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Every undertaking. Adwords Research Tool