Background Adwords Search
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Adwords Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how results differed between every one of my competitors. Were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word showing how SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received the same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu targets price, which may or may not be significant to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Adwords Search
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable once you click on the natural tab (on the upper box, the organic one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Search
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site advertising budget and accessible contact information that may then be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. Users can download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin ongoing tracking that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run either a one time report or a monthly report.
This sort of competitive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways to gain an SEO edge on the competition. Adwords Search
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad Background, through colour bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to a niche market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a domain.
This tool is useful in looking Your opponents (or larger players in your niche) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, look volume, as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Adwords Search
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of keyword, keyword collection domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for keyword study that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our review, which makes it all the more attractive to SMBs.
I find that their tools useful for research that is aggressive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Adwords Search