Intro Adwords Search Tool
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Adwords Search Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between every one of my competitors. The five key words that I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is only for one keyword query, revealing how SpyFu does arguably the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Adwords Search Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you can also see a chart which goes over a period of a couple years demonstrating the overall number of keywords being bid on by all three sites. You may also rollover the graph to see key words specific to only 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords Search Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same manner as a keyword search: You enter a place, key words and industries, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that site ad budget that can be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a report or a report.
This Type of analysis that is competitive is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization which showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to acquire an SEO edge. Adwords Search Tool
Together with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see search-engine behaviour visitors, and sections.
Keyword Advertisement History
You will be shown by Advertisement History, via color coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones that you avoid from the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, search volume, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Adwords Search Tool
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results combined with unlimited data export. The functionality that you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has really slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools helpful for aggressive search. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way Each project. Adwords Search Tool