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SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Adwords See Competitors
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe results differed between each of my competitors. The five key words that I used were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word query, revealing SpyFu will the most granular research into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally provide a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Adwords See Competitors
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a couple years showing that the general amount of key words being bid on by all three websites. You may also rollover the chart to see keywords specific to just 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this chart. You can see and download those key words for your own use. As you can see I’m on the advertisements tab but the choices are comparable when you click the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Adwords See Competitors
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a search: You enter industries and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly ad budget and contact information that is available that may be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin monitoring that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run a report or a monthly report.
This sort of analysis that is competitive is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps ways to acquire an SEO advantage on the competition. Adwords See Competitors
Together with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view segmentstraffic, and behavior.
Keyword Ad History
Advertisement History will show you, via coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your niche) and which ones that they attempted and left (which could be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, look volume, as you can see, and you might also exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Adwords See Competitors
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing since our original inspection, which makes it attractive to SMBs.
I find that their tools helpful for search that is competitive. I do not use Their Keyword Smart Search much as described above but the amount of information which They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Adwords See Competitors