Background Adwords Spy Software
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Adwords Spy Software
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between every one of my competitors. The five key words I used were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I found that after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word query, revealing SpyFu will the most granular research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I got the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a more detailed breakdown in this respect. SpyFu focuses on cost, which may or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Adwords Spy Software
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a few years demonstrating the general number of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to only 2 of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of this graph. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Spy Software
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the same manner as a search: You enter a location, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and that site advertising budget that may subsequently be exported into your CRM or direct management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates in the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin ongoing monitoring that keyword ranking changes and reports back with weekly domain rankings. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run either a report or a recurring monthly report.
This Type of analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways to acquire an SEO edge on your competitors. Adwords Spy Software
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see sections visitors, and behavior.
Keyword Ad History
Keyword Advertisement History will show you, through coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent you can look to apply that ad copy technique to a market of that larger keyword. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and left (which may be ones that you prevent from the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Adwords Spy Software
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of backlink name, key word collection, domain name, and comparison search results along with data export. The performance that you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools pretty helpful for aggressive research. I don’t use Their own Keyword Smart Search much as explained above but the amount of information which They give (in a simple fashion) at the price points they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Adwords Spy Software