Introduction Adwords Spy
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Adwords Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see results differed between each of my competitors. The five key words that I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword showing how SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Adwords Spy
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For the PPC version you can also find a chart which goes over a period of a couple years showing the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Spy
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can then add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same manner You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and this site’s monthly advertising budget that can be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways for you to gain an SEO advantage. Adwords Spy
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
Advertisement History will show you, through coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to some niche market of that keyword that is larger. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a specific domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, by CPC, and you can exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Adwords Spy
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink name, key word group, domain, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed its pricing because our inspection, making it even more attractive to SMBs.
I find their tools useful for search. I don’t use Their Keyword Smart Search much as described above but the amount of data that They provide (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Every project. Adwords Spy