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SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Adwords Spy Tool Free
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe results differed between every one of my opponents. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword showing SpyFu will arguably the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I got exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Adwords Spy Tool Free
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you may also find a chart which goes back over a span of a couple years demonstrating the general number of keywords being bid on by all three sites. You can also rollover the chart to find key words specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab but the options are similar when you click the organic tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Spy Tool Free
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner You enter keywords and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and accessible contact information that can be exported into lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in hundreds of industries. Users may download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain positions. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This sort of analysis that is competitive is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways for you to gain an SEO edge on the competition. Adwords Spy Tool Free
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view segmentsvisitors, and search-engine behaviour.
Keyword Ad History
Advertisement Background will show you, through coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. If you find a keyword being promoted on by a good PPC advertiser persistent then it’s possible to look to employ that advertisement copy technique to some market of that keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones they tried and abandoned (which could be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Adwords Spy Tool Free
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an unlimited number of domain, keyword, keyword collection, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc study that is keyword.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing because our initial inspection, which makes it attractive to SMBs.
I find their tools helpful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every undertaking. Adwords Spy Tool Free