Intro Adwords Spy Tool
SpyFu is among the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Adwords Spy Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between every one of my opponents. Were IT consultant , electronic advertising, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single keyword showing how SpyFu does the most granular investigation into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received exactly the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or may not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Adwords Spy Tool
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you may also see a chart which goes back over a period of a few years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only two of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are similar when you click the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Adwords Spy Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a key word search: You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and contact information that may be exported to your CRM or lead management system of that site. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in countless businesses. Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also Keywords youstart monitoring that keyword position changes and reports back with domain positions and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run either a report or a monthly report.
This sort of analysis that is competitive is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive data visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO edge on the competition. Adwords Spy Tool
Along with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see behavior , time-of-day traffic, and segments.
Keyword Ad History
Ad Background will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones they attempted and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a search tool. Adwords Spy Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of keyword, keyword group domain, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed on its pricing.
I find their tools pretty useful for research that is aggressive. I don’t use Their own Keyword Smart Search explained above but the amount of data which They give (in a straightforward fashion) at the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Adwords Spy Tool