SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool choices . Adwords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between each of my competitors. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword query, revealing how SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses on cost, which might or might not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating the general number of keywords being bid on by all 3 websites. You may also rollover the chart to find key words specific to just two of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable once you click on the natural tab (on the top box, the organic one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter a place, keywords and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site ad budget and contact information that is available that may subsequently be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. Users can download the templates in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start ongoing tracking that reports back with weekly domain positions and keyword position changes. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the choice to run a one time report or a monthly report.
This Type of analysis that is aggressive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps ways for you to acquire an SEO advantage on your competitors. Adwords
Together with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can see search-engine behaviour traffic, and segments.
Keyword Ad History
Keyword Advertisement Background will show you, through colour coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to a niche market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your niche) and which ones that they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a research tool. Adwords
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain, keyword, keyword collection, backlink, and comparison search results combined with data export. The performance you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing since our review, making it even more attractive to SMBs.
I find their tools useful for competitive search. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way Each project. Adwords