Introduction Adwords Suggestion Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options along with their very own search tool. Adwords Suggestion Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe how results differed between every one of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) and to find associated search results and vulnerable competitor sites.
After conducting searches on my five test terms, I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for one key word question, revealing how SpyFu will the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Adwords Suggestion Tool
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you may also find a chart which goes back over a span of a couple years showing that the general amount of key words being bid on by all three sites. You may also rollover the chart to find key words specific to just two of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click on the organic tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Adwords Suggestion Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the same way You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and contact information that is accessible that can then be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with domain positions and keyword ranking changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways for you to gain an SEO advantage. Adwords Suggestion Tool
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see sections traffic, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, via coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent you can look to employ that advertisement copy technique to some market of that keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a particular domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which could be ones for you to avoid out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, search volume as you can see, and you might also exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Adwords Suggestion Tool
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of keyword, keyword collection domain, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our original inspection, making it all the more attractive to SMBs.
I find their tools helpful for search that is competitive. I do not use Their own Keyword Smart Search much as described above but the number of data that They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Adwords Suggestion Tool