Background Adwords Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their keyword research tool. Adwords Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see outcomes differed between each of my opponents. The five key words I used were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
After running searches on my five evaluation terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing SpyFu does the most granular research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Adwords Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a couple years demonstrating that the general amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Adwords Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the same way as a search: You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and accessible contact information that can be exported to lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart monitoring that reports back together with domain positions and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
That Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument immediately built an interactive data visualization which revealed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways to gain an SEO advantage. Adwords Tool
With the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see segmentsvisitors, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players on your niche) and which ones that they attempted and left (which may be ones that you avoid from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a keyword search tool. Adwords Tool
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of backlink name, keyword, keyword collection, domain, and competitor/domain comparison search results along with boundless data export. The performance you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed on its pricing.
I find their tools useful for competitive search. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Every project. Adwords Tool