Background Adwords Word Search
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own keyword search tool. Adwords Word Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. The five keywords that I used were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword question, revealing how SpyFu does arguably the most granular investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Adwords Word Search
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you may also see a chart which goes over a period of a couple years demonstrating the overall number of key words being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Adwords Word Search
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner as a search: You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly ad budget and available contact information that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless industries. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You start ongoing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the option to run either a report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways for one to acquire an SEO edge. Adwords Word Search
Along with the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view sections , time-of-day visitors, and behavior.
Keyword Ad History
Ad History will show you, via color bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to some niche market of the bigger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in looking Your opponents (or bigger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Adwords Word Search
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of domain, key word group, backlink, and comparison search results combined with unlimited data export. The performance you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our original inspection, which makes it attractive to SMBs.
I find that their tools useful for research that is competitive. I do not use Their Keyword Smart Search much as described above but the number of information that They provide (in a simple fashion) at the price points they provide is very A nice combination. SpyFu makes its way Every undertaking. Adwords Word Search