SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their own keyword research tool. Ahrefs
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to see results differed between every one of my opponents. The five key words that I used were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Ahrefs
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For the PPC version you may also find a chart which goes back over a period of a few years demonstrating that the general number of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Ahrefs
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add chosen key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same way as a keyword search: You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly ad budget and contact information that may be exported to lead management system or your CRM. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users can download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run a report or a report.
That Type of competitive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for you to gain an SEO edge on the competition. Ahrefs
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, through color bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some niche market of the keyword that is larger. If I were advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones for you to avoid from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter look volume, by CPC as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a research tool. Ahrefs
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of comparison search results name, keyword, keyword collection, backlink, and domain combined with data export. The performance that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing since our review, making it even more attractive to SMBs.
I find that their tools useful for competitive research. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Each project. Ahrefs