Background Analytics Competitions
SpyFu is one of the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword research tool. Analytics Competitions
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see outcomes differed between every one of my opponents. Were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for a single key word showing how SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Analytics Competitions
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a few years demonstrating the general amount of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to just 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click the natural tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Analytics Competitions
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the same manner You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and this site’s monthly ad budget that can be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also You start monitoring that reports back with domain positions and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run either a report or a monthly report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for one to gain an SEO edge. Analytics Competitions
Together with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
Keyword Advertisement Background will show you, through color coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to some niche market of that keyword. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a particular domain.
This tool is useful in looking Your opponents (or larger players on your niche) and which ones they attempted and left (which could be ones that you prevent from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Analytics Competitions
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of competitor/domain comparison search results name, keyword group, backlink, and domain along with unlimited data export. The functionality you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Each project. Analytics Competitions