Intro Analyze Spyfu
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices along with their very own keyword search tool. Analyze Spyfu
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my opponents. Were pcmag, digital advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I discovered that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for one key word revealing how SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got exactly the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Analyze Spyfu
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For your PPC version you can also see a graph which goes back over a period of a couple years showing the overall amount of key words being bid on by all 3 sites. You may also rollover the graph to find keywords specific to just 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I am on the ads tab however, the choices are similar once you click on the organic tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Analyze Spyfu
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a key word search: You enter keywords and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and this website’s monthly advertising budget that can then be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You begin monitoring that reports back with weekly domain rankings and keyword position changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the option to run a one-off report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways for one to gain an SEO edge. Analyze Spyfu
With the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can see behavior visitors, and sections.
Keyword Advertisement History
You will be shown by Advertisement History, via color coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some market of that keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players on your niche) and which ones that they tried and left (which may be ones that you prevent from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Analyze Spyfu
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of backlink name, keyword, keyword collection, domain, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing because our initial inspection, which makes it even more attractive to SMBs.
I find their tools pretty helpful for competitive research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Analyze Spyfu