Intro App Keyword Research
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . App Keyword Research
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for a single keyword query, showing SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. App Keyword Research
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all three sites. You can also rollover the graph to find keywords specific to just 2 of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories App Keyword Research
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this table are the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this table you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this website’s monthly ad budget that can be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any other optimization product I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of businesses. Users can download the templates from the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run either a report or a monthly report.
That sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help ways for one to acquire an SEO edge on the competition. App Keyword Research
Along with the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see time-of-day traffic segments, and behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that ad copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, look volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword search tool. App Keyword Research
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of comparison search results name, keyword collection, backlink, and domain name combined with data export. The functionality you get with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing.
I find their tools useful for aggressive search. I don’t use Their Keyword Smart Search which They give (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every undertaking. App Keyword Research