Background Appsumo Spyfu
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Appsumo Spyfu
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between every one of my opponents. The five key words that I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s just for a single keyword showing how SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu focuses on cost, which may or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Appsumo Spyfu
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also see a chart which goes back over a period of a few years showing the overall number of key words being bid on by all three websites. You may also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the advertisements tab however, the choices are comparable once you click the organic tab (on the top box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Appsumo Spyfu
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. At the top right of the desk you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner as a key word search: You enter key words and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and available contact information that may be exported into direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start ongoing monitoring that keyword ranking changes and reports back together with weekly domain rankings. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring monthly report.
This sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways to acquire an SEO edge. Appsumo Spyfu
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, through color bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good consistent then it’s possible to look to apply that ad copy technique to some market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Appsumo Spyfu
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of key word, keyword group , domain, backlink, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc keyword research.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed its pricing.
I find that their tools pretty helpful for search. I do not use Their Keyword Smart Search described above but the number of information that They give (in a simple fashion) at the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every project. Appsumo Spyfu