Intro Backlink Analysis Moz
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Backlink Analysis Moz
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how results differed between every one of my competitors. The five key words that I used were pcmag, electronic marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for one key word revealing how SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu targets monthly price, which might or may not be significant to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Backlink Analysis Moz
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a few years showing the general number of keywords being bid on by all three sites. You may also rollover the chart to see key words specific to just two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable when you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Backlink Analysis Moz
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a keyword search: You enter businesses and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly ad budget and available contact information that may subsequently be exported into your CRM or direct management system of this site. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless businesses. The templates can be downloaded by users in the SpyFu website and upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start ongoing monitoring that reports back with domain rankings and keyword position changes. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
That Type of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization which showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways to gain an SEO advantage. Backlink Analysis Moz
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this platform, you can view time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad History, via color bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume, as you can see, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Backlink Analysis Moz
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain along with data export. The functionality you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find that their tools pretty helpful for aggressive research. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Backlink Analysis Moz