Introduction Backlink Research
SpyFu is among the feature rich tools, but probably has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Backlink Research
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see outcomes differed between every one of my opponents. Were pcmag, electronic marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
I found that after running searches on my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for one keyword query, showing how SpyFu will arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu targets cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Backlink Research
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also find a chart which goes over a period of a few years showing that the general amount of keywords being bid on by all three websites. You may also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar once you click the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Backlink Research
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the same way as a key word search: You enter a place, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this website’s monthly advertising budget that can then be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless businesses. The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that reports back together with weekly domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways to acquire an SEO edge on the competition. Backlink Research
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view search-engine behaviour , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It reveals that a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in looking Your opponents (or larger players on your niche) and which ones that they tried and left (which could be ones for you to avoid from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter search volume, by CPC as you can see, and you can also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a search tool. Backlink Research
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of backlink , key word, keyword collection, domain name, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing since our initial review, which makes it all the more attractive to SMBs.
I find their tools useful for aggressive research. I don’t use Their own Keyword Smart Search as described above but the amount of information which They provide (in a simple fashion) in the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Backlink Research