Intro Backlink Research Tool
SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their own keyword search tool. Backlink Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe results differed between each of my opponents. The five keywords I used were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one key word query, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Backlink Research Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years showing that the general amount of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to just 2 of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the chart. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Backlink Research Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the key words you have researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and available contact information that can be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless businesses. Users can download the templates in the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start monitoring that keyword ranking changes and reports back together with domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a report or a report.
That sort of aggressive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to acquire an SEO advantage on your competitors. Backlink Research Tool
With the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement History, through color bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that ad copy technique to a market of the keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they tried and left (which could be ones that you avoid from the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you might exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Backlink Research Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of backlink name, key word group, domain, and competitor/domain comparison search results combined with unlimited data export. The performance you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our original inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search described above but the amount of information which They give (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Backlink Research Tool