Background Backlink Spy
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their keyword research tool. Backlink Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how results differed between every one of my opponents. Were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword question, showing SpyFu does the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Backlink Spy
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also see a chart which goes over a period of a couple years demonstrating the general number of keywords being bid on by all three websites. You may also rollover the graph to find keywords specific to only 2 of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Backlink Spy
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the table you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the exact same way as a keyword search: You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and available contact information that may be exported to your CRM or lead management system of this site. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also You start ongoing monitoring that reports back with domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This sort of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive information visualization which showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways for you to acquire an SEO edge. Backlink Spy
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
Ad History will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they tried and left (which may be ones that you prevent from the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Backlink Spy
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of keyword group domain name, backlink, and comparison search results combined with data export. The performance that you receive with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools useful for research that is aggressive. I do not use Their own Keyword Smart Search as described above but the amount of data which They give (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Each project. Backlink Spy