Intro Best Adwords Spy Tools
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their own keyword search tool. Best Adwords Spy Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see results differed between each of my competitors. The five key words I used were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word question, showing SpyFu does arguably the most granular investigation into key word data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which might or may not be significant to your business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Adwords Spy Tools
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years showing the overall number of keywords being bid on by all three websites. You can also rollover the graph to see keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of the graph. It is possible to see and download those keywords for your own use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Adwords Spy Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a search: You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that can then be exported to your CRM or direct management system of this site. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
This sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to acquire an SEO edge. Best Adwords Spy Tools
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, via colour coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser consistent then you can look to apply that ad copy technique to a niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a specific domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your market ) and which ones they tried and left (which could be ones that you prevent out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter search volume, by CPC, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Best Adwords Spy Tools
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of comparison search results name, key word, keyword collection, backlink, and domain name along with unlimited data export. The performance that you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc keyword research.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools pretty useful for research that is aggressive. I do not use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a straightforward fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way Every project. Best Adwords Spy Tools