Background Best Competition
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their very own research tool. Best Competition
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were pcmag advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, revealing SpyFu will arguably the most granular deep-dive investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same level of cost breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu targets price, which may or might not be significant to your small business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Best Competition
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also see a chart which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 sites. You may also rollover the chart to see key words specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those keywords for your own use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Competition
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the exact same way as a keyword search: You enter a place, industries and keywords, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly advertising budget and accessible contact information that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youbegin continuing tracking that reports back with domain positions and keyword position changes and’ve identified. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help ways to gain an SEO advantage on the competition. Best Competition
Along with the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see time-of-day traffic, segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad History will show you, through coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a fantastic PPC advertiser persistent it’s possible to look to employ that ad copy technique to a niche market of the keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domainname.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Best Competition
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of key word collection , domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our original inspection, making it even more attractive to SMBs.
I find their tools helpful for research that is competitive. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Best Competition