Background Best Free Keyword Research Tool 2015
SpyFu is among the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options along with their very own keyword search tool. Best Free Keyword Research Tool 2015
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe how results differed between each of my opponents. The five keywords I used were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
After conducting searches I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Best Free Keyword Research Tool 2015
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a span of a few years showing the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to only two of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable when you click the natural tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Free Keyword Research Tool 2015
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter a place, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that may then be exported to your CRM or lead management system of this site. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin continuing tracking that keyword position changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run either a one time report or a recurring monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways to acquire an SEO advantage. Best Free Keyword Research Tool 2015
Along with the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can view search-engine behaviour , time-of-day visitors, and segments.
Keyword Advertisement History
Advertisement Background will show you, through color coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good consistent then you can look to employ that ad copy technique to a market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter look volume, by CPC, and you might also exclude key words.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Best Free Keyword Research Tool 2015
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of keyword, keyword group domain, backlink, and comparison search results combined with boundless data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for competitive search. I don’t use Their Keyword Smart Search which They give (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every undertaking. Best Free Keyword Research Tool 2015