Intro Best Free Keyword Research Tool 2016
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own keyword research tool. Best Free Keyword Research Tool 2016
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how results differed between every one of my competitors. Were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor sites.
After conducting searches I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword query, revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got the same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Best Free Keyword Research Tool 2016
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you can also see a chart which goes over a period of a couple years demonstrating the general number of key words being bid on by all three websites. You may also rollover the graph to find key words specific to just two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the ads tab but the choices are comparable once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Best Free Keyword Research Tool 2016
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same way as a search: You enter keywords and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site advertising budget and contact information that may subsequently be exported into your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin ongoing monitoring that reports back together with weekly domain positions and keyword position changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for you to gain an SEO advantage. Best Free Keyword Research Tool 2016
With the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Advertisement History
Advertisement History will show you, via coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to some niche market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking at keywords that have been successful for Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you can also exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Best Free Keyword Research Tool 2016
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an unlimited number of comparison search results , keyword, keyword collection, backlink, and domain name along with data export. The performance you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed its pricing because our review, which makes it even more attractive to SMBs.
I find that their tools helpful for research that is competitive. I don’t use Their own Keyword Smart Search explained above but the amount of information that They give (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every project. Best Free Keyword Research Tool 2016