Background Best Free Keyword Research Tool
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices along with their own research tool. Best Free Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its own ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe outcomes differed between every one of my competitors. The five key words that I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single key word query, showing how SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Best Free Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also find a graph which goes over a period of a couple years demonstrating the general amount of key words being bid on by all three websites. You can also rollover the chart to find key words specific to just two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the choices are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Free Keyword Research Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter a location, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site’s monthly advertising budget and contact information that may then be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . Users can download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing tracking that reports back together with weekly domain positions and keyword ranking changes. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words picked up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
This sort of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO advantage on your competitors. Best Free Keyword Research Tool
Along with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through colour bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword that is larger. If I had been advertisements for”resorts in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords that have been effective for Your opponents (or bigger players on your niche) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, look volume as you can see, and you can also exclude keywords.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Best Free Keyword Research Tool
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an infinite number of domain name, key word collection, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed on its pricing.
I find that their tools useful for competitive search. I don’t use Their own Keyword Smart Search much as explained above but the number of data which They provide (in a simple fashion) at the price points they give is quite A nice combination. SpyFu makes its way Every project. Best Free Keyword Research Tool