Intro Best Keyword Analysis
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword search tool. Best Keyword Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. Were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor sites.
After running searches I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu targets price, which might or might not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Best Keyword Analysis
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 sites. For the PPC version you can also find a chart which goes over a span of a few years showing that the general amount of keywords being bid on by all 3 sites. You can also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the chart. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab but the choices are comparable when you click on the natural tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Best Keyword Analysis
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the same manner as a search: You enter a place, industries and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly ad budget and available contact information that can then be exported into direct management system or your CRM. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start tracking that keyword ranking changes and reports back together with domain rankings. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This Type of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways for you to acquire an SEO edge on your competitors. Best Keyword Analysis
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Ad Background will show you, via colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter by CPC, search volume, as you can see, and you can exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Best Keyword Analysis
Pricing and Plans
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of backlink name, keyword group, domain name, and comparison search results combined with unlimited data export. The performance that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing because our initial review, making it all the more attractive to SMBs.
I find that their tools pretty useful for research. I don’t use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way Each undertaking. Best Keyword Analysis