Introduction Best Keyword Analyzer
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own keyword research tool. Best Keyword Analyzer
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see results differed between every one of my opponents. The five key words that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
After conducting searches on my five test terms, I found that SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword showing SpyFu does the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Best Keyword Analyzer
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also see a graph which goes back over a period of a few years demonstrating the general number of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Best Keyword Analyzer
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a keyword search: You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that is accessible that may then be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run either a report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for one to acquire an SEO edge on the competition. Best Keyword Analyzer
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, sections, and behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, through coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser consistent you can look to apply that ad copy technique to a niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a particular domainname.
This tool is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones for you to prevent out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Best Keyword Analyzer
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of domain name, keyword collection, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing because our initial inspection, making it all the more attractive to SMBs.
I find their tools useful for competitive search. I don’t use Their own Keyword Smart Search much as explained above but the number of information that They provide (in a straightforward fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Best Keyword Analyzer