Intro Best Keyword Competition Analysis Tool
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Best Keyword Competition Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between each of my competitors. Were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword showing how SpyFu does arguably the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I got the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses on price, which may or might not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Best Keyword Competition Analysis Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a few years showing the overall amount of keywords being bid on by all three websites. You may also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar once you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Best Keyword Competition Analysis Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter industries and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and accessible contact information that may be exported to direct management system or your CRM. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in countless industries. The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart continuing monitoring that keyword position changes and reports back with weekly domain positions and’ve identified. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring report.
This Type of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for you to acquire an SEO advantage on your competitors. Best Keyword Competition Analysis Tool
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior.
Keyword Ad History
Advertisement History will show you, via color bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that advertisement copy technique to a market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your niche) and which ones they tried and left (which may be ones for you to avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter from CPC, look volume, and you might also exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a search tool. Best Keyword Competition Analysis Tool
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of domain, key word, keyword group, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search much as explained above but the number of information that They give (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Best Keyword Competition Analysis Tool